SBS Radio own several channels, Radio Norge is one of them. And for some years now, Radio Norge have arranged Topp 1000, a contest in which the radio listeners selects the best songs from the last 40-50 years. This year Netron was challenged to do the whole campaign site. The site works like this: you registrate, you think of a song you love, you start typing and the search engine finds it, you make your list of ten top songs, you share it with your friends. You´ll also find other peoples lists and several quizzes to test your knowledge of music in the 70´s – 00´s.
Sigdal have been among our friends for a long time, and now we´ve made a new TV commercial for them. Using a 2D picture, we have reconstructed the image back into 3D by image mapping and virtually projecting the 2D image onto a 3D model. Short version: A projection mapped kitchen commercial for Sigdal Kitchens.
TrioVing asked us to make a promo film that shows some of their locking systems. The film is targeted at retailers selling TrioVing products. We decided to do the work ourselves, so the result is all planned, shot and edited at Netron. This process is also a good example of how we get help from our old and new friends in and around Hydrogenfabrikken: The turntable was made by a borrowed Tanyas ceramics turntable, architect Emil from S.L.A.B. helped us with some floorplan issues, the lighting came from Derek and the studio location was one floor down and owned by Plankebyen Fotostudio. The result became just as good as the teamwork. Project managed by Pixelhospitalet.
During June this year, we launched an internal campaign web for Byggmakker Pro. The whole campaign is made in cooperation with Leonberg advertising agency. They did the design part, we did the front- and back end programming part. It was Simen, Alex, Anton and Jørgen who put their heads on the case. The campaign site is based on mobile first, so that it works optimal both on Ipad and smartphone/Iphone for Byggmakker´s salesmen on-the-go.
Our main challenge was to get the salesmen and the pro clients to participate. In October, we will find out how well we managed to do so.
Netron, together with the company Delfin Design, has just launched the brand new campaign “Dette ér Baseball”/”This is Baseball” for the Norwegian Soft- and Baseball Federation. The site contains info, videos and a lot of fun stuff about Baseball. We hope to increase the awareness of baseball in general in Norway, and recruit more members to this sport. The campaign also contains a Facebook site, posters, flyers and strategies for both internal and external communication.
Since we signed a three year contract with NSBF, we look forward to more fun work for this client.
Leonberg came to us with the concept for the character, and an idea for the animataion. Based on this we developed the final look of the character, and modeled him using a particle system for the main body. the particle system allowed us to let the packages form the various shapes seen in the animation.
We made a website for Fredrikstad Utvikling AS where the users are invited to take part in the Fredrikstad experience. In short interviews, people who have moved Fredrikstad speak of the little things that make it such a wonderful place to live: The bicycle ride to work, safe and efficient schools, exciting career opportunities.
By engaging the user in conversation through video and interactive content, we wanted to stir interest for the facts and information provided on the site. These facts are important, but the real picture lies beyond mere information. For people living in Fredrikstad, the atmosphere, mood and colors of everyday life are the reasons they enjoy the city. We approached this by talking to nine first hand witnesses, convinced Fredrikstaders.
This is a 12 minute live motion and visual effects installation project for Fredriksten Fortress, a Norwegian fortification dating back to 1640. The task was to tell the 350 year history of Fredriksten Fortress on two separate projected areas within the fortress citadel. The two “screens” to be used for the projection were two rugged and perpendicular fortress walls. Thus challenging the audience to shift their attention the 90 degrees from wall to wall, and giving them a feeling of being in the middle of the story. Surround sound speakers and a massive subwoofer, as well as LED lighting on a stone wall behind the audience is used to further enhance the experience. To make it all universally accessible, the film is without text or voice commentary.
The process from the intial brief and receiving the manuscript, which was developed by the client in cooperation with Odin Media, was to start with an extensive research process, and then sketching out a storyboard. The storyboard was discussed and adjusted before being used as the basis for making an animatic with sound to get an idea of the timing and flow of the story.
A great deal of planning went into finding the right studio facilities, firearms, gear, costumes, people and equipment. As well as planning the shoot based on what was available to us on the various studio days. We enlisted the experienced Derek Bateman, who has a long track record from BBC, to help us out in this process. Fredriksten Artillerie Compagnie facilitated a lot of the extras, props and costumes while Maaneproduksjoner built the large green screen in their studio. The green screen was large enough to comfortably fit groups of eight people running, and even a horse!
After six long days of shooting, we were left with 18 hours of raw material. This went into editing, and we spent the next two months editing, making 3D elements, compositing and adding visual effects. Testing this on location was obviously crucial, as seeing the film on the stone wall is quite different compared to viewing it on a computer monitor. On location testing throughout the finishing phase of the project allowed us to change exposure, timing, colors, movement and contrasts several times before we were fully satisfied.
This has been a remarkable and truly extraordinary learning experience. We are proud to have made this, and have largely in part our client and hired help to thank for this.
We had great help from people like Derek Bateman on camera and planning, Jonas Bjerketvedt on sound design, and a lot of people in front of the camera making it all come alive.
Starting November 26th the project will be screened every night at Fredriksten Fortress in Halden, Norway.
Color Line ASA is Norway’s largest and one of Europe’s leading cruise and transport shipping companies. Netron is so fortunate to work as an extended part of Color Line’s in-house web department, and the massive web media presence keeps us busy. We have made close to a hundred small and large web marketing contributions so far. We are proud to say Color Line has signed us on for another year.
Since 2009 we’ve been working with our local network of 12 banks throughout the region. Our starting pitch was the slogan “We are where you are” («Vi er der du er» in Norwegian), emphasizing their focus on a clear presence in local communities . The slogan is now adopted by the whole franchise, and is currently being used in several big national campaigns.
SpareBank 1 is one of our bigger clients. For this particular client we have put together a “Task force agency”, which in addition to Netron is co-piloted by Lena Roer on copy, and Vibeke Jerkaas on print design. The process so far has taken us through numerous campaigns and stunts. We have worked on overall strategy, campaigns, numerous print- and web ads and two generations of the web-site www.vierderduer.no. The latest version was conceptualized by Netron and SpareBank 1, and was developed by a third party.
In cooperation with Måneproduksjoner, we developed, designed and manufactured three installations as a part of the Inspiria Science Center that opened in August 2011. Inspiria is a popular scientific recreation and learning center of technology, natural sciences and mathematics, where visitors are encouraged to learn by experimenting and exploring the interactive exhibits.
Making suchinteractive installations is a first for us, and everyone in Netron is involved. Our contribution of three installations is small part of the total, but we have put a lot of time and effort into making these installations stand out.
The Science center opened August 2011
We were challenged by Trond Vestengen to develop a 3D version of the 2D character design he created for the Oslo 2011 FIS Nordic World Ski Championships mascot. The main purpose of this was to create a reference for the manufacturing of Oslo 2011 merchandise. This was a fun challenge, as we had to reinterpret the identity of the two-dimensional and unshaded, yet beautiful, iconic look and make it into 3D without losing the Mascot’s identity. We made a short “Behind the scenes” to show the process.
Although Netron is an odd crowd of believers and agnostics, the Church of Norway is a returning client of ours. So far, we have done two projects together. One on confirmation and one on baptism. These are national campaigns to help us ask ourself the right questions, but not enforcing a “right” answer. These are not meant to evangelize as much as they are meant to clarify how the church could fit into our lives. The concept for the baptism site was created by Screenplay. BRAND NEWS! We have done a mobile version of the confirmation site.
In cooperation with the agency Tell, we have been working on this real estate assignment. Backe are developing the old soccer stadium in Fredrikstad into a residential area. Our part in this is to assist on the designs, develop the web services for this and doing the 3D visualizations for the project. Phase 1 is now launched and more are scheduled to developed.