We made a website for Fredrikstad Utvikling AS where the users are invited to take part in the Fredrikstad experience. In short interviews, people who have moved Fredrikstad speak of the little things that make it such a wonderful place to live: The bicycle ride to work, safe and efficient schools, exciting career opportunities.
By engaging the user in conversation through video and interactive content, we wanted to stir interest for the facts and information provided on the site. These facts are important, but the real picture lies beyond mere information. For people living in Fredrikstad, the atmosphere, mood and colors of everyday life are the reasons they enjoy the city. We approached this by talking to nine first hand witnesses, convinced Fredrikstaders.
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