Since 2009 we’ve been working with our local network of 12 banks throughout the region. Our starting pitch was the slogan “We are where you are” («Vi er der du er» in Norwegian), emphasizing their focus on a clear presence in local communities . The slogan is now adopted by the whole franchise, and is currently being used in several big national campaigns.
SpareBank 1 is one of our bigger clients. For this particular client we have put together a “Task force agency”, which in addition to Netron is co-piloted by Lena Roer on copy, and Vibeke Jerkaas on print design. The process so far has taken us through numerous campaigns and stunts. We have worked on overall strategy, campaigns, numerous print- and web ads and two generations of the web-site www.vierderduer.no. The latest version was conceptualized by Netron and SpareBank 1, and was developed by a third party.