What is Advertising, and Why Should I Care?

In collaboration with Frontkom Netron produced content for The Consumer Authority’s Advertising School. Netron delivered two videos used both as course content and as standalone promos for the Advertising School. The task was to create films that would generate engagement and curiosity about the Advertising School, a digital course aimed at the 9-16 age group. Additionally, it was crucial that the video also provided information about advertising and its influence.

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Animatic

Style References

To align with what the target audience is frequently exposed to, we chose not to stick to just one style but instead used many different visual techniques throughout the story. There is also significant variation in expression and pace to help ensure viewers continue watching the entire film.

Advertising School Video 2

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