Holistic marketing efforts, internal/external communication, campaigns, concepts, sales.
Ongoing marketing efforts for all services, all centers, and departments across the country.
Complex and multifaceted marketing efforts with very special prerequisites for success: a nationwide brand with significant local differences, very different needs, objectives, and customer bases.
Location-based marketing became the solution and yielded results. Over four years, we were able to demonstrate very good results in brand awareness, brand knowledge, and not least, sales.
Very good insight into the customer journey, purchasing decisions, and target group segmentation.
The hub of all media purchases.
Managing a strong brand with high credibility is a commitment. The transition from traditional hourly sales to a more proactive sales strategy through social media is a demanding exercise with many considerations to take into account. It is easy to make mistakes and erode trust. A solid knowledge of applicable laws and regulations, and not least a moral compass, were crucial for achieving this – and with good results for the client.