Elevtjenesten is a free app developed with and for high school students to make access to help as short as possible. Elevtjenesten has gathered the school’s helpers (school nurses, counselors, contact teachers, etc.) on one platform with an encrypted chat function. The app has recently been launched in Viken and Troms, with more counties to follow. In this regard, there is a need to spread information about the service among the youth segment aged 15 to 19. The overarching goal was, and still is, to increase the number of downloads. Develop a marketing strategy, plan and implement measures in accordance with this. Creative responsibility for all materials. Channel selection, media buying, analysis/optimization.

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