Mulighetsriket is a project in Østfold County/Viken County aimed at strengthening the region’s reputation as an attractive area for business and increasing awareness and knowledge about the opportunities available. The target groups were defined both within and outside the region. The channels primarily included various social media platforms and dedicated ambassadors for the project. The results were measured in terms of traffic. The tools used included films, infographics, and articles on the project’s own websites. Netron Kommunikasjon worked on idea development, content production, communication planning, and advertising strategy.”