Background

The client came to Netron with a new concept and specific needs. They required help to create a brand name, design a visual identity, and launch a user-friendly website. Moreover, they needed booking capabilities integrated into the site. Importantly, our focus included four main qualities: “Local,” “Personal,” “User-Friendly,” and “Inclusive.” In addition, Boksen offers a stress-free, self-service storage option for customers to securely store their belongings.

Solution

Together with the client, Netron found a name and created a distinct brand identity. The name “Boksen” was chosen for its familiarity. It’s a well-known Norwegian word that means “The box”, and connects easily to everyday life. Also, it reinforces a sense of community involvement. Additionally, the name gives a personal feel, like a box at home for safely storing personal items. The choice of name reflects simplicity, making it easy to remember and pronounce.

In summary, by focusing on a strong local identity and a user-friendly website, Netron delivered a complete solution that meets the client’s needs. This work positions Boksen as a trusted and community-centered self-storage option.